Steele Auto Group Drives Home the Importance of Eradicating Stigma

Steele Auto Group is putting the brakes on one of the biggest challenges facing mental illness and addiction today: stigma. As Atlantic Canada’s largest auto dealer, Steele Auto Group welcomes the opportunity to give back to the Nova Scotians who’ve helped contribute to its success including the more than two hundred thousand Nova Scotians who live with mental illness and addiction, and their loved ones.

“Steele Auto Group is dedicated to making a difference in the lives of all Nova Scotians as evidenced by its generosity to the Mental Health Foundation of Nova Scotia,” says Starr Cunningham, Mental Health Foundation of Nova Scotia President & CEO. “Steele has been giving back to the Foundation since the early days and we couldn’t be more grateful for its unwavering support.”

Steele Auto Group President & CEO Rob Steele in Antics on the High Seas- A Different Stage of Mind 2006

Steele Auto Group President & CEO Rob Steele in Antics on the High Seas- A Different Stage of Mind 2006

A longstanding supporter of the Compass Group Canada Festival of Trees, Steele Auto Group is setting an unprecedented goal- hoping to raise one hundred thousand dollars for the Foundation through its Drive to End Stigma Car Raffle. Steele has been the Car Raffle sponsor providing exclusive opportunities to win incredible vehicles for more than a decade through its Santa Steele Raffle. Steele Auto Group CEO Rob Steele has also been personally contributing to the Foundation starring as rock n’ roll’s greatest front man, Mick Jagger in the early days of A Different Stage of Mind.

“Steele Auto is proud to be sponsoring the Mental Health Foundation of Nova Scotia once again this year,” says Rob Steele, Chief Executive Officer of Steele Auto Group. “It is our hope that we continue to raise awareness helping to end the stigma connected with mental illness."

 The Mental Health Foundation of Nova Scotia is proud to partner with Steele Auto Group to improve access to mental health care throughout our region, provide hope, and eradicate the stigma surrounding mental illness and addiction.